Monthly Archives: December 2011

A scientific approach to business growth – the Ansoff Matrix.

Using Ansoff’s Matrix to help develop your business Ok, so you want to improve and expand your business. How do you do it? Well, in basic terms there are only 4 ways you can grow a business. They are: Developing … Continue reading

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It’s still possible to find a niche in a crowded market

Out doing the final Christmas shopping over the weekend I noticed a sign demonstrating that with a little bit of thought you can still find a niche in a market that appears to already be over crowded. The sign was … Continue reading

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Why do people buy from you?

Have you thought about why people buy your product or service over others? That’s actually a bit of a trick question because people don’t really buy your product or service – they buy the benefits that accrue from the purchase. … Continue reading

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