Monthly Archives: April 2013

A great list to aspire to

Great article at this link about how you know you’re business has ‘arrived’. From a coaching perspective it would also make the core of a great coaching programme by turning the whole thing around and asking the question – “what … Continue reading

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Perception and expectation – how to ruin a customer experience by knowing the price but not the value.

Twenty years ago we used to live in the wonderful city of Edinburgh and we return occasionally; this weekend we went back to celebrate a birthday.  The city was – as always – a great place to visit but the … Continue reading

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The Great Email Marketing Scam

There are two types of spam email – the really stupid ones that you spot within seconds (“I’m the manager of a bank in Nigeria and need to move $3million out of the country and will give you half if … Continue reading

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