Category Archives: Uncategorized

How close are you to the point of strategic inflection?

As part of their work into strategic management two academic strategists – Johnson and Scholes – produced a model I first came across when doing my MBA that has really resonated with me and which, I think, is very pertinent … Continue reading

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A great list to aspire to

Great article at this link about how you know you’re business has ‘arrived’. From a coaching perspective it would also make the core of a great coaching programme by turning the whole thing around and asking the question – “what … Continue reading

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Perception and expectation – how to ruin a customer experience by knowing the price but not the value.

Twenty years ago we used to live in the wonderful city of Edinburgh and we return occasionally; this weekend we went back to celebrate a birthday.  The city was – as always – a great place to visit but the … Continue reading

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The Great Email Marketing Scam

There are two types of spam email – the really stupid ones that you spot within seconds (“I’m the manager of a bank in Nigeria and need to move $3million out of the country and will give you half if … Continue reading

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Nigerian 419 email scam and niche marketing

If you own an email address you will undoubtedly have received an email at some point claiming to be from a Nigerian Prince who has millions of dollars stuck in an account somewhere, asking if you can help release it … Continue reading

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Managementtoday.co.uk – a great business and management site to visit

I’ve been a ready of the magazine Management Today for a number of years now and find it highly readable (certainly for a business magazine) and really useful for keeping in touch with what’s going on. The magazine is (at … Continue reading

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Are you thinking of buying a business? Read this first

One of the options when going into business for yourself is to buy a going concern – a business that someone else has set up, done all the hard yards on, and now (for whatever reason) wants to sell.  Although … Continue reading

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A scientific approach to business growth – the Ansoff Matrix.

Using Ansoff’s Matrix to help develop your business Ok, so you want to improve and expand your business. How do you do it? Well, in basic terms there are only 4 ways you can grow a business. They are: Developing … Continue reading

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It’s still possible to find a niche in a crowded market

Out doing the final Christmas shopping over the weekend I noticed a sign demonstrating that with a little bit of thought you can still find a niche in a market that appears to already be over crowded. The sign was … Continue reading

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Why do people buy from you?

Have you thought about why people buy your product or service over others? That’s actually a bit of a trick question because people don’t really buy your product or service – they buy the benefits that accrue from the purchase. … Continue reading

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